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Last Tuesday, we did a case study on Carrefour a French
multinational company which is in turmoil. According to the Case study, Lars
olofsson, the CEO was given another six months to revive the firm and his time
is up at the moment.
After all the analysis with my group members, we
concluded that Mr olfssson was running the company as a marketing department
director and therefore he was not qualify for the job of CEO. This is due to
the Fact that he was just concentrated on the firm marketing aspect not on the
other functions such as the financial area.
For instance, he has invested hundreds of millions of euros in a revamp called
Carrefour planet which is known in marketing term as rebranding.
It is known that a
successful CEO should consider all aspects of the business before starting any strategy,
and an effective leader should have clear goals and objectives. Therefore for Carrefour
to have a brighter future, they should search for a CEO who has familiarity in all
facets of a business. Carrefour was not able to adapt to the environment
they were operated and that was the main difficult. The important thing l learn
from this case study is that, how a bad leadership can be a cause of fading of
an organisation and the vital role a leader plays in an organisation.
(A student DJ)
Good start - well done. Lisa
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