Thursday, 1 March 2012

Strategic Leadership Lecture 4


 

Madonna is an American singer, songwriter, actress and entrepreneur. According to many articles, she is the highest –ever paid female singer, in 2009 had the highest –earning tour of any artist and is second only to the Beatles in her haul of 11 UK number one albums.

The artist has managed to sustain her success for many decades due to, is unique trait. She has the ability to change her image and music genre. For instance, Madonna`s early poppy style was targeted at young wannabe girls. The image that she portrayed through hits such as Holidays and lucky star in 1983 was picked by Macy`s.

She is a very successful   singer, songwriter, actress, and entrepreneur. Thus, she is different than Gerry Robinson (Carrefour CEO). The lessons l learnt form Madonna case study about effective strategic leadership are belief and passion.   When you believe and are passionate about your idea or what you do, people will eventually follow you and share the same visions, goals and objectives.  It can be argued that is why Madonna is successful. 
A student DJ...

1 comment:

  1. Good, you need to think a bit more about lessons we can learn about effective leadership but this is on the right track.

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