In today, organisation creativity and innovation
are an important aspect of effective strategic leadership. In essence, leadership is the most important aspect of the organisational
creativity and innovation dynamics. For creativity and the spirit of innovation
to be developed in any organisation, it must recognize the role of the leaders in encouraging
creativity. Leaders can successfully encourage organisational creativity and
innovation by designing the organisation to foster an environment that is conducive
for creativity to flourish. Leaders can do this by building friendly and
inclusive working conditions for the members of the organisation.
The essential thing I understood from IDEO case study is that, how the firm leadership was able to combine
innovation and organisational culture. In IDEO, they created an organisational
culture where creativity and innovation are component parts of the culture. In addition
to this, the company leadership gathered workers from different education circumstances
such as marketer, psychologist and so on. They respect, value, and harness the
richness of ideas, backgrounds, and perspectives of every employee and allow
them to use their unique personal assets and experiences to work for the
organisation. The purpose of IDEO is to create and innovate; therefore the leadership
designed everything in the organisation around that objective.
In terms of differences or similarities, it can be said that IDEO
and Madonna have similarities such as creativity and innovation. The main
reason why Madonna has been successful for many years is due to the manner she
was able to rebrand herself. In other words, she was very creative and
innovative and that`s the motive of her similarities with IDEO. On the other
hand, IDEO is different than Carrefour, Challenger and NHS. For instance, they
have distinct organisational culture and therefore the way creativities and innovations
are considered in IDEO and other three organisations are completely different.
DJ ...
Good entry, Lisa
ReplyDelete